Product · Active · Vitamin C
P. 28 · REVIEWDot & Key · Actives
underdosed, well-marketed.
Pleasant texture, watermelon-led marketing, and a vitamin-C dose well below the 10% efficacy threshold. Won't hurt; won't really help with pigment either. Better entries exist at this price.
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If you like the texture and the smell. Don't expect it to do the job of an L-AA serum.
Pleasant base; doesn't pill.
Compact 30 mL bottle.
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91⁄100
The reference; 15% L-AA + E + ferulic. Premium but the real thing.
78⁄100
Closer-to-clinical dose at one-third the price.
76⁄100
10% L-AA at the dose-response threshold; better choice in this price band.
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Roughly half as potent on a per-percent basis in clinical comparisons. So this 5% formula is functionally equivalent to a 2-3% L-AA serum — well below clinical brightening dose.
The product is well-formulated for what it is — pleasant base, stable derivative, no actively misleading ingredients. Just don't pay clinical-active prices for cosmetic-grade results.
If pigment is your goal — yes. Minimalist 10% C or The Ordinary 8% + Arbutin will outperform at the same price.
AM C, PM retinoid is the safer split. Same-routine layering is fine on tolerant skin but adds little.
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